Advanced
Skincare Innovation

Act I: The Genesis of Unseen Value

Nature holds its most profound secrets in the places we least expect. The story of SERO-9 stems from a visionary mission: to harmonize natural heritage with advanced pharmaceutical science, breathing new life and unprecedented value into overlooked treasures.

• Butterfly Lily & Damask Rose: Cherished in traditional Thai wellness for centuries. While their fresh blossoms were celebrated in fine perfumery, Butterfly Lily rhizomes and Damask Rose leaves were historically discarded as valueless agricultural waste.
• The House Cricket: A traditional staple of Northern Thai culture. Despite being a rich source of bio-nutrients, its potential in high-performance cosmeceuticals had never been systematically unlocked.

Driven by this vision, Assoc. Prof. Dr. Wantida Chaiyana (Faculty of Pharmacy, Chiang Mai University) teamed up with Dr. Watchara Kanjanawinkul (Chulabhorn Royal Academy) and their research group. Together, they embarked on a transformative journey to elevate local agricultural resources into world-class luxury care.

Act II: Scientific Mastery & Breakthroughs

Over a decade of rigorous scientific exploration unlocked the powerful anti-aging secrets hidden within these three components:

• The Essence of Pure Luminescence (Butterfly Lily Rhizome): Scientists discovered powerful inhibitory actions against Tyrosinase, Hyaluronidase, and Elastase enzymes. By employing Microencapsulation technology, the extract's stability was enhanced while completely eliminating irritation, delivering exceptional brightening and anti-aging benefits.
• The Shield of Timeless Youth (Damask Rose Leaves): Utilizing eco-friendly Pulsed Electric Fields (PEF) technology, researchers successfully extracted high-purity bioactive compounds—including EGCG, Rutin, Rosmarinic acid, and Chlorogenic acid. These potent antioxidants shield skin collagen fibers from structural degradation.
• The Miracle of Bio-Active Peptides (Cricket Extract): Through over 10 years of dedicated study alongside the Smart Bee Center, researchers proved that cricket-derived bio-peptides and chitosan possess extraordinary efficacy. They actively prevent the breakdown of collagen, elastin, and hyaluronic acid—the fundamental pillars of youthful, supple skin.

To ensure perfection, these active elements were integrated into sophisticated Liquid Crystal and Nanotechnology Delivery Systems, allowing the bio-actives to penetrate effortlessly into the deeper layers of the skin.

Act III: Global Triumph & Recognition

What began as agricultural waste and local ingredients evolved into an internationally acclaimed masterpiece. The three core research projects individually earned prestigious accolades on global stages: